Thailand Branded Residences Market Snapshot 2026

In its latest Thailand Branded Residences Market Review 2026, C9 Hotelworks outlines robust growth across the country’s luxury living sector. The market reached a total value of THB205.3 billion (USD6.4 billion) in 2026, driven by 13,124 newly launched units. This represents a 13.2% year-on-year expansion, with supply primarily concentrated in condominium projects located across Bangkok, Phuket, and Hua Hin.

When viewed within the broader Asian context, Thailand’s branded residences sector ranks second by market value after Vietnam. The regional market itself grew significantly to USD40 billion, marking a 30.3% year-on-year increase from USD30.7 billion. Across Thailand, total supply encompasses 13,947 units distributed among 63 properties. Condominium developments dominate the landscape at 96% of supply, while landed properties and hybrid products account for 3% and 1%, respectively.

Chain scale analysis reveals that luxury-class offerings represent 48% of all projects, comprising 30 out of the 63 properties. This positions Thailand as the Asian leader in luxury branded residences, surpassing Vietnam’s 19 properties and South Korea’s 13. Additionally, standalone branded residences make up 22% of Thailand’s total supply (3,008 units), exceeding the 17% Asia average. The market also features three non-hospitality branded residences, including the Porsche Design Tower Bangkok alongside design- and fashion-branded developments in Phuket.

Geographic distribution highlights a clear divide between resort and urban environments. Resort destinations capture 64% of total supply (8,916 units), while urban locations account for 36%. Bangkok leads all regions with 5,031 units, exclusively representing the urban segment. Among resort areas, Phuket tops the list with 3,465 units, followed by Hua Hin at 3,017, Pattaya at 1,775, and Koh Samui at 480. An additional 179 units are spread across Khao Yai, Rayong, Nakhon Si Thammarat, and Phang Nga.

For buyers considering Phuket, this data illustrates a well-established foundation for premium resort living. With the island securing the top position among Thai destinations and representing a substantial portion of the nationwide supply, international investors are witnessing clear demand in high-end residential communities. The presence of distinctive non-hospitality concepts alongside traditional luxury developments further underscores the market’s capacity to cater to diverse lifestyle preferences.

Source: C9 Hotelworks, Thailand Branded Residences Market Review 2026.

Source: C9 Hotelworks